Speakers: Christelle de Larauze and Knut Arne Gjersten
Facilitator: JR Arends
Built in 1896 to bring cocoa beans from Brazil for the chocolate maker Menier, the three-masted Belem had only a short career as a merchant ship (33 campaigns). She is still preserved in seaworthy condition, but in the course of her colorful history, she has changed her role twice: firstly, between 1914 and 1951, when she was transformed by two British noblemen into a luxury yacht, successively the Duke of Westminster and the Honorable Edward Guinness, and secondly, in 1951, when she was transformed by Count Vittorio Cini into a school ship for orphans and cadets.
Now owned by a private foundation set up after her purchase in 1979, she is still operated as a civilian training ship. In 1984, it was classified as a historic monument. Every year, it takes on board 2000 people who experience life aboard a tall ship as it was in the 19th century.
The three-masted Belem’s business model relies on a loyal sponsor, the Caisse d’Epargne (a major French bank),, which finances half her annual budget, and a community of aficionados who visit, support her and embark aboard. Its fame reached its peak when she appeared before the eyes of the world on May 8, 2024, carrying the Olympic flame for the Paris 2024 Games, from Athens to Marseille, after a 12-day Mediterranean crossing, with young people from French disadvantaged areas.
Today, it’s France’s favorite boat. By what miracle has one of the the world’s oldest three-masted sailing ship find herself at the heart of the Olympics and the news?
The SØRLANDET, a majestic full-rigged ship, is more than just a vessel; she’s a testament to Norway’s rich maritime heritage and a beacon of youth empowerment. Built in 1927 as a training ship for young sailors, the SØRLANDET has weathered the storms of time and adapted to the changing tides of society.
Originally conceived as a traditional sailing school, the SØRLANDET faced economic challenges due to the rapid advancements in technology. However, the ship’s unique qualities and the enduring value of hands-on learning proved to be invaluable. Over the decades, the SØRLANDET has evolved to meet the needs of a new generation, offering programs for cadets, women, and international students.
Today, the SØRLANDET is home to A+ World Academy, a prestigious international school that combines a rigorous academic curriculum with practical maritime training. By blending traditional seafaring skills with modern education, the academy focuses on the whole person and provides students with a unique opportunity to develop leadership qualities, global awareness, and a deep appreciation for the natural world.
This presentation explores the fascinating history of the SØRLANDET, from her humble beginnings as a training ship to her current role as a floating classroom. We will delve into the ship’s impact on countless lives and her enduring legacy as a symbol of adventure, education, and cultural exchange.
Speaker biographies
Christelle Hug de Larauze discovered the three-masted Belem in her role as Sponsorship Manager for Caisse d’Epargne. In 2008, she organized the Belem’s participation in the 400th anniversary of Quebec City. In 2011, she takes over the management of the Belem Foundation, organizing Belem’s participation in the Queen of England’s Jubilee and the London 2012 Olympic Games. At the same time, she modified the Foundation’s operating model to increase commercial revenues and break even. Each year, she devises a sailing program enabling 2000 people to experience life aboard a tall ship.
She negotiates the Belem’s participation in maritime festivals in France and Europe and opens Belem to 80,000 visitors a year. She supervises the human resources and maintenance of the ship, entrusted to a ship manager, plans restorations of the ship’s various spaces and raises funds to finance them.
She publishes various works on the ship. In 2023, with Caisses d’Epargne, she launches the first integration internships for young people aboard Belem. In 2024, she organizes the Mediterranean crossing of the Olympic Flame between Athens and Marseille, in the presence of 16 young people from French disadvantaged areas.
Knut Arne Gjertsen, CEO of Stiftelsen Fullriggeren Sørlandet and A+ World Academy GmbH, has a long history of strategic leadership in various companies. His tenure at these organizations has been characterized by a commitment to preserving the SØRLANDET, ensuring organizational excellence, and promoting global education.
Through strategic leadership and change management, Gjertsen has driven the success of educational initiatives and aligned organizational goals with community needs. As Chairman of A+ World Academy, he leverages his expertise in strategic development to foster innovation and organizational growth. His leadership skills have been instrumental in steering both institutions towards a future of sustained impact.