Sail Training International is Recruiting

A fantastic opportunity is has arisen for the right candidate to join our staff team and become part of the world of sail training as we are looking to recruit a Digital Marketing Executive.

We are looking for an experienced Digital Marketing Executive to manage and deliver all of our online marketing efforts. The ideal candidate will have experience in all areas of digital marketing, including strong creative and communication skills. They will be instrumental in creating content, as well as measuring and optimising its success.

You will work closely with the Head of Marketing, Commercial Director and external agencies to help drive campaigns in-line with the company’s core values and brand guidelines.

The role will require availability for foreign travel throughout the year. Presence in port during The Tall Ships Races in the summer is also an essential part of the role and a valid passport is essential.

The role will be based in our offices in Gosport and report to both the Head of Marketing and Commercial Director.

Key Responsibilities:

• Lead and execute campaigns across all digital platforms including social media, newsletters, digital adverts and SEO
• Create engaging content for social media, website and newsletter (race reports when required)
• Produce creative content including video, imagery and blog posts
• Manage the STI website including content updates, CSS styling and liaise with external technical support
• Run the event management database
• Manage and update the photo and video libraries
• Work closely with in-house departments and external technical teams
• Attend host port planning visits and Tall Ships Race destinations
• Liaise with media personnel during the Tall Ships Races
• Maintain and update customer databases
• Measure and report on the effectiveness of marketing campaigns (KPI’s)
• Identify new and emerging digital marketing trends and opportunities

Experience/Knowledge Criteria:

• At least 2-3 years of experience working in a marketing role
• Experience using Adobe Creative Suite (Illustrator/Premier Pro/Indesign/Photoshop)
• Proven experience in creating video content
• Strong knowledge of website Analytics and reporting
• Experience of social media management tools
• Demonstrable experience working with WordPress content management system and delivering ongoing website content updates
• Strong HTML skills
• Experience using CSS (cascading style sheets)
• Experience in Search Engine Optimisation (SEO)

Skills:

• Excellent verbal and written communication skills
• High level of organisational skills and attention to detail
• Problem solving and critical thinking skills
• Ability to work well under pressure in a deadline driven environment
• Multi-tasking and working well within a small dynamic team
• Ability to structure your workload and manage your time effectively to achieve maximum output
• Knowledge of direct marketing platforms would be desired but not essential

How to Apply

To apply for the role, please send your updated CV and covering letter to vanessa.mori@sailtraininginternational.org, stating why you are interested in the role and why you believe you are the right candidate for it.

Closing Date for Applications: Friday 15th November 2024